Privacy Policy

Last updated: May 2026 · Plain-English version

1 · Who we are

Fablely is an independent small-team project building AI naming and voice-storytelling tools for new and expecting parents. We're not a venture-backed startup. We're a few parents who got tired of bad baby-naming tools and built something better. Our contact email is hello@fablely.ai; a postal address will be added before our first paid plan launches.

2 · What we collect

Automatically (no signup required)

• Anonymous session ID — a random UUID stored in your browser's localStorage. Lets us tie multiple visits together without knowing who you are.
• Form preferences — gender, cultural traditions, surname, names to avoid, existing kids' names. Stored so we can show you your past generations.
• Generated content — the 10 names per session, ratings, voice clones, stories. Stored so you can come back to them.
• IP address — only for rate-limiting (preventing abuse). Stored hashed in a counter table, not as raw IP, and auto-deleted every 24 hours.
• Cookie-free analytics — we do not use Google Analytics, Facebook Pixel, or any third-party tracker. We track page load counts in Vercel's privacy-respecting built-in analytics (no cookies, no fingerprinting).

If you sign up for an account

• Email address — required for login and Vault unlock notifications.
• Display name — optional, what we call you in emails.
• Due date / baby birthday — optional, only if you provide it.
• OAuth provider data — if you sign in with Google, we get your email and Google profile name. We never see your Google password.

If you record a voice (paid plans only)

See our Voice & Biometric Privacy Notice for the full details on voice data — it's covered separately because biometric data has stricter legal protections (BIPA, CUBI, etc.).

3 · Why we collect it

Plain English: only to make the product work and to communicate with you.

• Naming + theme prefs → generate names that fit your family
• Email → log in, send Vault unlock notifications, password resets
• Voice data → generate stories narrated in your voice (your voice, your stories)
• IP → block bots and abuse (rate limiting)

We do NOT use your data for:

• ❌ Selling, leasing, or trading to third parties
• ❌ Targeted advertising
• ❌ Training AI models for other users' benefit
• ❌ Profiling, scoring, or any algorithmic decision-making about you

4 · Who we share it with

We use exactly these third parties, and only as needed to run the product:

• Anthropic (Claude API): receives the form preferences when generating names; receives baby name + theme when generating stories. Their privacy policy.
• ElevenLabs (voice synthesis): receives voice samples + story text for synthesis. Their privacy policy.
• Supabase (database + storage): hosts your data on US-East AWS. Encrypted at rest. Their privacy policy.
• Vercel (hosting + edge functions): serves the website. Their privacy policy.
• Resend (email): sends Vault unlock notifications + account emails. Their privacy policy.
• Stripe (payments — coming soon): handles credit card processing. Fablely never sees your card number.

That's it. No marketers, no data brokers, no ad networks.

5 · How long we keep it

• Anonymous sessions: up to 12 months from last activity, then auto-purged.
• Account data: until you cancel, plus 90 days grace period.
• Voice clones: see Voice Privacy Notice (12 months from last login OR 7 days from delete request).
• Generated stories: until you delete them, or 90 days post-cancellation.
• Rate-limit counters: 24 hours.
• Backup snapshots: 30 days (encrypted, write-once, for disaster recovery only).

6 · Your rights (GDPR + CCPA + etc.)

Regardless of where you live, you can do all of these:

• Access: see everything we have about you — /library shows your sessions, voices, and stories. For a complete export, email hello@fablely.ai.
• Delete: /library → "Danger zone" → wipes everything in seconds. Or email us.
• Correct: edit your account from settings (coming) or email us.
• Portability: request a JSON export of everything. Free, any time.
• Object/restrict: email us to limit how we use your data.
• Withdraw consent: for voice biometric data, see Voice Privacy Notice.

We respond within 30 days (most requests within 48 hours). No charge.

7 · Children's data

Fablely is built BY parents FOR parents. We do not knowingly collect data from anyone under 18. Our account signup process requires affirming you are 18+ years old. If you believe a minor has created an account without parental consent, email hello@fablely.ai and we'll delete it within 24 hours.

Names and stories you generate for YOUR child are not "data about the child" in any legally meaningful sense — they're stories made by the parent, owned by the parent.

8 · Security

• All traffic is encrypted in transit (TLS 1.3).
• Database is encrypted at rest (AES-256).
• Voice files are stored in a private bucket with signed-URL access (90-day expiry).
• API keys are encrypted at the Vercel environment level.
• Service-role database access is restricted to our serverless functions; no employee has direct production database access.
• We have a 24-hour key rotation procedure documented for accidental leaks.

No system is 100% secure. If we ever discover a breach affecting your data, we'll notify you by email within 72 hours and post a public incident report on this domain.

9 · International users

Fablely operates from the US. Data is stored on US-East AWS via Supabase. By using the product, you consent to your data being processed in the US.

EU/UK users: we rely on the EU-US Data Privacy Framework (Supabase, Vercel, Anthropic, ElevenLabs are all DPF-certified or use Standard Contractual Clauses).

California users: CCPA gives you the same rights as Section 6 above, plus the right to opt out of "sale" of personal info — easy, since we don't sell anyway.

10 · Changes to this policy

If we materially change how we collect or use data, we'll email all active users at least 14 days before the change takes effect and post a banner on the homepage. The "Last updated" date at the top of this page reflects the most recent change.

11 · Contact

All privacy questions: hello@fablely.ai
We respond within 30 days, usually 48 hours.